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Express

about

Year

2013

Type

Experience

Deliverables

UI, UX

Role

Designer

Express – Responsive redesign

Express asked us to reimagine their site for the fast and ever-evolving shopping habits of their online customers. On-the-go consumers are increasingly favoring mobile devices and tablets and expect retailers to provide great experiences on both. In response, we designed one of the largest responsive websites–not only for retail, but online as a whole. A native touch-friendly experience, users get a seamless Express brand experience, tailored to the strengths of each device. With ultra-large images for desktop users, across-the-board touch-friendly buttons and gesture controls for tablet users, and products front-and-center with easy access navigation for mobile users, the new Express.com is one of the most adapted and future-ready retailer sites online.

User experience