Google Shopping was embarking on a momentous time, reemerging and reimagining its product and brand into users every day experiences.

I was tasked with evolving the Shopping brand—In this case, specifically the photography and art direction aspect of the brand. The direction took took a bold leap beyond the Google primary 4 colors, and reflected a new approach.

Over the course of 2 years, with agency and photography partners in Montreal, we brought a new life to Google Shopping through the use of magical and modern-sophisticated "window" displays meant to be displayed on the new product, out of home experiences, and more.