As Google Shopping embarked on a momentous transformation, poised to reimagine its role in users' everyday lives, I took on the pivotal role of evolving the brand. My focus centered on revolutionizing the photography and art direction to signal this exciting rebirth.

Embracing a bold departure from the traditional Google palette, I envisioned a fresh, sophisticated approach. Over two years, collaborating with a visionary photography partner in Montreal, we painted a new, dynamic picture of Google Shopping. Our "window display" concept – magical, modern, inviting – breathed life into the reborn product, gracing out-of-home experiences and captivating audiences at every turn.