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State farm





Experience & Production


UX & Template System



Statefarm responsive website

I was a part of the team that created a complete system overhaul to We pitched and built a responsive design system to better suit their customers and access every part of the site from any device. It was also created to maintain brand consistency, produce quality design pages faster, and to make a long-term brand investment to be able to build upon the foundation we laid out.

We called this visual system the Digital Visual Template System. It was broken up into a 12 column-6 break point grid. The 4 types of page templates which accounted for thousands of pages, and 4 types of content within each page.

All of this allowed us to hand off a well crafted redesign and foundation for their team to produce the thousands of pages the site would hold.

In Product

Visual style system